With runway production lighting, the visuals heavily influence success. Given the number of components involved, runway lighting can prove tricky. The live audience will enjoy the show a certain way, any video cameras recording the event will see it differently, and photographers will also have certain lighting needs. Collectively, this means runway production lighting needs to be dynamic.

Lighting will set the ambiance as well as the tone. When combined with the right sound, the show creates a certain rhythm and ensures the model, speaker, or product is always where people’s attention is drawn. Good lighting will add an additional flourish to the show.